Myth-to-Measure presents its first in-house documentary, ‘Green Up! Revisiting Classics’
At Myth-to-Measure, we use our talents and unique skillsets to help everyone from start-ups and SME’s. In addition, we work with a carefully selected range of charities and cultural institutions as they strive to reach their targets and achieve their goals. We’ve seen first-hand how important it is to spread the word about great new work, and love nothing more than ensuring it’s seen by the right audience at the right time.
They simply want to make the world a better, greener place.We admired their spirit so much that we couldn’t wait to document their journey.
For this reason, we’re delighted to announce our latest project: our very first in-house documentary, ‘Green Up! Revisiting Classics’. This 15-minute film makes great use of our combined skills to create something truly special and we hope, memorable and entertaining for viewing audiences.
The film focuses on a team of classic car enthusiasts who launched their own green revolution, converting petrol vehicles to electric, using a combination of both new technologies (including 3D printing) and sheer determination and ingenuity. Matthew, the founder of London Electric Cars, works together with the rest of his team of car & tech enthusiasts like Barry and Theo, to forge ahead with a project which is singular in its vision and full of integrity. There is no hidden agenda driving them – they simply want to make the world a better, greener place. We admired their spirit so much that we couldn’t wait to document their journey.
In total, Green Up! Revisiting Classics took about three weeks to create, including the filming, writing and editing process. We sought to capture the real passion the team has for their work, using the revolutionising Laowa Lens as part of our commitment to continuously expand our creative possibilities. This special lens is designed to help capture important moments with greater clarity than ever before, with a special macro focus which makes it particularly exciting for the team at Myth-to-Measure.
In total, Green Up! Revisiting Classics took about three weeks to create, including the filming, writing and editing process.
The film was sent to festivals in Spring 2020, and we are humbled by the response we’ve had so far!
We first received Highest Commendation Laurels from the UK Seasonal Short Film Festival 2020. We went on to be selected & finalists at the Oregon Documentary Film Festival Fall 2020 in Dalles, Oregon, (Best International Film) the Top Indie Film Awards in Tokyo, Japan (Best Original Idea, Best Editing & Best Documentary Short) and the SoCal Film Awards in Huntington Beach, California (Best Documentary Short). And we even won an award for Best Original Idea at the Top Indie Film Awards!
We are excited to see where this film will go to next – In the meantime, why not check out the trailer on Youtube!